WHERE TO START
+ First use of name
+ Domain registry
+ Social media handles
+ IP registry (own stuff)
+ Social media marketing
+ Content creation
Logo and stylized word marks are like the face of one's business. One must be mindful when creating such a piece of IP (intellectual property) because it will be used to give ones brand or business an identity.
BOSS FORMULA consult session
+ Brainstorming / ideas
+ Custom Creation
+ Upgrades and/or edits
Cost: $60/hr (the price range depends on multiple factors.
- Trademark protection should be a priority when starting a brand or business. Commonly, individuals will register a domain name or social media account and assume that translates or converts to ownership - that is false. 1. it's important to check whether the name is active or in use. 2. An United States Trademark Registration is ideal when claiming an asset. Trademark Assets are often referred to as trademarks, service marks, trade names, logos, and slogans.
- Logo creation when using free applications or websites such as Canva. In a decent percent of cases, individuals were unsuccessful in obtaining a registration. If anything, they were committing IP (intellectual property) infringement.
- IP infringement occurs both intentionally, and sometimes, mistakenly. The Digital World or Metaverse has taken graphic design or digital creation to another level. Therefore, there's frequent mis-use or infringement of (IP) such as images, videos, and music. If a small brand or business commits infringement - this may result in rebranding which is costly.
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