- Trademark protection should be a priority when starting a brand or business. Commonly, individuals will register a domain name or social media account and assume that translates or converts to ownership - that is false. 1. it's important to check whether the name is active or in use. 2. An United States Trademark Registration is ideal when claiming an asset. Trademark Assets are often referred to as trademarks, service marks, trade names, logos, and slogans.

 

- Logo creation when using free applications or websites such as Canva. In a decent percent of cases, individuals were unsuccessful in obtaining a registration. If anything, they were committing IP (intellectual property) infringement. 

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- IP infringement occurs both intentionally, and sometimes, mistakenly. The Digital World or Metaverse has taken graphic design or digital creation to another level. Therefore, there's frequent mis-use or infringement of (IP) such as images, videos, and music. If a small brand or business commits infringement - this may result in rebranding which is costly. 

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- AI technology, as a business, it's important to consider the risks vs benefits. 1. if one is using AI for strictly commercial use and to profit (it's important to understand how each AI tool works). Succinctly, an AI image generator may use IP material without permission (from the copyright owner). This is can be risky because the IP owner can file a lawsuit of infringement. Therefore, don't rely on AI to generate photography, graphics / logos, unless certain it's not one's IP property. An AI chatbot maybe helpful to assist consumers or responding to messages.